Amir was born on December 16th, 1971 in Israel. Amir's father is Imanuel PELEG (FINKELSHTEIN) and his mother is Niza. His paternal grandparents are Haim FINKELSHTEIN and Pesia; his maternal grandparents are Haim and Bella. He has a brother and a sister, named Eyal and Khen. He is the oldest of the three children.